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Local Search Rankings

Top 5 Mortgage Lenders in Niagara Falls, NY

The 5 mortgage lenders Niagara Falls borrowers consistently turn to — ranked by the depth and consistency of verified reviews from people who've actually worked with them.

Niagara Falls, New York · Niagara County · pop. 48,198

88

Lenders Analyzed

4.9

Median Rating

15

Median Reviews

82%

% Claimed

The top 5 mortgage lenders in Niagara Falls, NY

1

Jose Gustavo

5(308 reviews)Claimed

Mortgage broker

Why they rank #1

  • 308 reviews — far above the city median of 15
  • 301 of 308 reviews are five-star (98%)
  • Listing claimed and verified
  • 102 photos uploaded
  • Full operating hours posted
M–F 8:30-18:30
2

Eric Sabatini

5(210 reviews)Claimed

Mortgage broker

Why they rank #2

  • 210 reviews — far above the city median of 15
  • 210 of 210 reviews are five-star (100%)
  • Listing claimed and verified
  • 224 photos uploaded
  • Full operating hours posted
M–F 8:00-20:00
3

Irma Sebastiano

5(163 reviews)Claimed

Mortgage broker

Why they rank #3

  • 163 reviews — far above the city median of 15
  • 162 of 163 reviews are five-star (99%)
  • Listing claimed and verified
  • 18 photos on the listing
  • Full operating hours posted
M–F 9:00-17:00
4

Steve Dainard

4.9(116 reviews)Claimed

Mortgage lender

Why they rank #4

  • 116 reviews — far above the city median of 15
  • 114 of 116 reviews are five-star (98%)
  • Listing claimed and verified
  • 45 photos uploaded
  • Full operating hours posted
M–F 9:00-18:00
5

Zubic Law

4.9(102 reviews)Claimed

Law firm

Why they rank #5

  • 102 reviews — far above the city median of 15
  • 100 of 102 reviews are five-star (98%)
  • Listing claimed and verified
  • 9 photos on the listing
  • Full operating hours posted
+1289-248-2772www.zubiclaw.com
M–F 9:00-16:30

How to pick the right mortgage lender in Niagara Falls

The five mortgage lenders above all rank highly — but they reach the top in different ways. Here's how to read the data so you can match the right one to your situation.

  • Look at review volume, not just rating. The median mortgage lender in Niagara Falls has just 15 reviews — the top-5 averages 180. A 5.0 across 200 borrowers means something very different from a 5.0 across 4. The deeper the review pool, the harder it is to fake.
  • A claimed local-search listing is table stakes. 82% of Niagara Falls mortgage lenders bother to claim and verify their profile, and all five above have done so. An unclaimed listing usually means the business pays less attention to where customers find them online — sometimes a sign of how they handle communication too.
  • Photos are a small but real signal of investment. The average Niagara Falls mortgage lender has 16 photos on their listing. It's not the most important factor, but a mortgage lender who posts nothing visual is one who treats their public presence as an afterthought.
  • Match hours to your schedule. 83% of Niagara Falls mortgage lenders post full weekday hours. If you work a 9–5 and can't take calls during the day, scan the hours block on each card above — some flag weekend or evening availability, which is rare and worth the shortlist if you need it.

Other mortgage lenders in Niagara Falls

6Jordan Greenough
5· 86 reviews
7Lea Sousa
5· 89 reviews
8Gill Bellefleur
5· 51 reviews
9Justin Domanico
5· 53 reviews
10Jordan Coons
5· 46 reviews
11Cam Wilson
5· 34 reviews
12Chantal Cote
4.9· 39 reviews
13Willoughby Insurance
4.3· 54 reviews
14Niagara Ken Lankin
5· 26 reviews
15Greg Skiba
5· 19 reviews
See all 88

Frequently asked about mortgage lenders in Niagara Falls

Who is the top-ranked mortgage lender in Niagara Falls, NY?

Jose Gustavo currently holds the #1 spot in Niagara Falls for local-search visibility, with 308 reviews at a 5-star rating. Rankings are based on publicly available business profile data.

How many mortgage lenders are there in Niagara Falls, NY?

We tracked 88 mortgage lenders with a business profile in Niagara Falls, NY. The list above shows the top 5 ranked by local-search visibility.

What's a typical review count for a mortgage lender in Niagara Falls?

The median mortgage lender in Niagara Falls has 15 verified reviews. The top-ranked mortgage lenders typically sit several multiples above the median — review depth is one of the strongest signals local-search ranking weighs.

Do most Niagara Falls mortgage lenders claim their local-search listing?

About 82% of Niagara Falls mortgage lenders have claimed and verified their business profile. Claimed listings rank higher and let the lender control hours, photos, and Q&A — it's the single highest-leverage local-SEO step.

How are these rankings calculated?

Rankings are based on publicly available local-search data — review count, star rating, claimed status, photo activity, and review-distribution patterns. We re-rank regularly so the top of this page reflects the current local-search picture in Niagara Falls.

Statewide rankings
Top loan officers across New York
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Nearby cities

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Rankings based on publicly available local-search data. Updated regularly.